An insight goes beyond descriptive demographic data, such as age, gender or income level, and describes a key piece of information about how the audience feels in relation to a specific product, service or behavior.ДЄn audience insight statement is comprised of two fundamental components:ДЎ. What is Audience Insight?ДЄudience insight refers to an understanding of the emotional motivations and needs of the audience. One of the first components that informs a brand strategy is audience insight.

So, a gold star appeared on each accredited clinic and all promotional materials as a mark of quality.ДЄ brand strategy is created to develop a brand. Formative research showed that clients associated high quality with a gold star. The program worked with FP providers to ensure quality, then promoted certified clinics as sites for high-quality services. In Egypt, the Gold Star Quality Program branded high-quality FP services.

In Ghana, the GoodLife campaign branded a variety of healthy behaviors, linking those behaviors to happines and a 'good life.' Through a set of branded activities and materials, audience members understood that adopting behaviors like using oral rehydration solutions (ORS) and zinc, sleeping under a bednet or adopting an FP method, would lead to a better life. SBCC programs can be branded, as can public sector health services. Behaviors, such as exclusive breastfeeding, taking public transportation or adopting a family planning (FP) method, can all be branded to make the behaviors more appealing to audiences. Some of the most globally successful commercial companies вЂ“ like Coca-ColaВ® and AppleВ® - have the most recognized and respected brands.Д«randing also can be used successfully in social and behavior change communication (SBCC) programs to help intended audiences adopt and maintain desired behaviors. Brands help to define quality, build awareness and recognition, and help the consumer form long-term relationships with products and services. It is expressed in names, terms, logos, symbols or designs. The brandis the idea or promise made to the consumer to distinguish the product or service from its competition. Introduction What is a Brand and Why is Branding Used in SBCC?Д«randing is a marketing technique that has been successfully used in the commercial sector for years to sell products and services.

Audience insights